Joanne Lee is a Senior Visual Designer and Art Director with over a decade of experience building flagship brand systems and digital products for global consumer brands.

Most recently, she led UI and Art Direction for the CARE Team at Consolidated Edison, where she modernized customer-facing tools and shipped a faceted discovery feature that lifted user engagement by 25%. Before ConEd, she spearheaded brand-to-product visual direction at Ampersand, a fast-moving B2B SaaS startup, owning execution from concept through delivery.

Her foundation was built in New York publishing, where she directed visual identities for Penguin Random House, Hachette Book Group, and McGraw Hill Education. Running parallel campaigns across dozens of imprints sharpened her speed, her typographic discipline, and her ability to ship to deadline without losing taste, the same instincts agency work demands.

Joanne pairs editorial-grade craft with product thinking. Whether she is governing a design system at enterprise scale or pushing a brand concept from blank page to pitch, she ensures every interface holds both technical rigor and premium brand integrity.