Marketing & Branding Design
Ampersand
Ampersand has a complex business model which is a cross between an aggregated viewership data-driven TV advertising sales and a technology company. It supplies audience-based ad offerings and programmer enablement data analytic solutions. It allows programmers and advertisers to properly allocate advertising budget resources for advertising market targets that reach 116 million homes across 200+ DMA’s.
Before + After of Responsive LinkedIn Corporate Header & Profile Page Redesign:
The original LinkedIn page banner and profile are on the left.
Tools: Photoshop / Adobe XD
Insights
In 2022, I joined as their designer on their small but mighty creative team of two within their growing Marketing and Publicity team. I was also given the opportunity to work on various projects. This helped to close the gap of the core questions of who we are and what we stand for to those not familiar with our brand.
Objectives
Redesign of external + internal newsletter email blasts.
Create a new creative Brand Strategy and creatives for events
Redesign of our main social media LinkedIn
LinkedIn Paid Ads: LinkedIn is one of our most utilized and only social media presence. This was our first-time utilizing LinkedIn targeted paid ads. I was given the opportunity to animate ads.
Tools - Photoshop / AfterEffects
Newsletter Marketing Redesign: Tools: Illustrator / Figma / HubSpot