Wayfarer Responsive
Travel Site and iOS App
Wayfarer is a place for travelers to discover new destinations and adventures to visit around the world. The product delivers customized experience results based on user preferences. Their audience market targets frequent travelers between the ages of 21 and 30.
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UI Design / branding / wireframe/ prototyping
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Adobe XD / Duration: 10 hour design challenge / Year 2022
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Design a responsive desktop website and mobile iOS app that targets Wayfarer’s target audience within the 10-hour time constraint with the user data provided. This project primarily focuses on UI design. The design must include a grid or list view of featured destinations (these would link through to further details). Plus the ability to navigate to other pages/sections and also to perform simple search functionality to find destinations.
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Design a new landing page and mobile app that immediately evokes and immerses the user’s desire to plan their next adventure.
The app and landing page should be aesthetically pleasing and easy and intuitive to use.
Wayfarer should be competitive and high-fidelity prototypes demonstrating the user experience and functionality that immerses the user
Responsive Desktop Landing Page
The design intention is to immediately evoke the user’s desires and imagination to find their next adventure. Upon landing on the site, the user is welcomed to a full-screen auto-scrolling multi-purpose banner display highlighting featured destinations. The object of this banner design is not only to serve as the search bar + the ability to click and explore the featured destinations but to evoke the user’s imagination experience. The image's purpose is to increase their desire to make the picturesque view on their browser into reality.
