Con Edison: Digital Transformation

Led UI design and art direction across Con Edison's CARE platform — redesigning search, filtering, and content systems for millions of New York customers.

Context

A Con Edison customer hears about a rebate for heat pumps. They go to coned.com and start clicking. Twenty minutes and four submenus later, they still haven't confirmed whether the program exists for renters — let alone found how to apply. They leave. This wasn't an edge case. It was the default experience for millions of New Yorkers trying to access clean energy incentives they were already entitled to.

The problem

High bounce rates and buried navigation meant critical features — rebates, incentives, contractor tools — were invisible. The existing filter was an unsortable data table. Key pages lived three submenus deep. The agency-delivered wireframes had broken grid structure, missing hierarchy, off-brand typography, and inconsistency with the global site.

My role

I received broken mid-fidelity wireframes from an external agency and led the turnaround — diagnosing structural and brand issues, art-directing revisions, collaborating with the internal UX designer to align on direction, and executing the final UI design across three interconnected workstreams.

My contributions

  UI design lead
  Art direction
  Agency oversight
  Design system
  Custom illustration
  Cross-functional collaboration
  Figma
  Adobe Illustrator
   Icon design
  Brand library extension

  

Three workstreams — one platform initiative

Search & Discovery

Faceted filter replacing the legacy unsortable table. Users narrow by type, savings, and energy category in one interaction.

Workflow Efficiency

Table-to-Filter redesign for the contractor partner list. Filtering becomes the primary interaction, not a buried secondary one.

Visual Language

Faceted filter replacing the legacy unsortable table. Users narrow by type, savings, and energy category in one interaction.

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