Joanne Lee

Joanne Lee is a Product Designer and Art Director with over a decade of experience designing high-impact digital systems that bridge complex B2B logic and seamless B2C experiences. I most recently leading UI and Art Direction for the CARE Team at Consolidated Edison (Con Edison). During her tenure, she modernized internal B2B workflows and implemented customer-facing B2C features, such as faceted discovery tools, that increased user engagement by 25% for a user base of 10 million.

Joanne’s career is rooted in the high-stakes world of New York publishing and marketing, where she developed an expert-level foundation in typographic systems and grid logic. While designing for global brands like Penguin Random House and McGraw Hill Education, she led visual identities for national B2C campaigns that drove a 15% increase in consumer engagement through systemic storytelling and cross-functional leadership.

Her background is defined by a unique ability to manage design systems that scale. Whether she is governing a design system for a global enterprise or spearheading brand-to-product transitions in B2B SaaS environments like Ampersand, Joanne ensures that every interface reflects both technical rigor and premium brand integrity.