Background:
The McGraw-Hill Companies, Inc. was formed when McGraw Publishing Co. and Hill Publishing Company merged in the late 1800s.
In 2012, it announced the restructuring of the company and would split into McGraw-Hill Financial (Standard & Poor’s) and McGraw-Hill Education (publishing). The in-house creative team of ten people was tasked to develop an identity branding proposal that would elevate the 131-year-old publishing division into a new era.
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Designer / Branding / UI Design
Art Director: Tom L.
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Brand System:
Duration: 2 weeks / Year 2012Adobe Illustrator / Photoshop / InDesign
Product Applications + iOS App:
Duration: 4 months / Year 2015Adobe Illustrator / Adobe Photoshop / Adobe inDesign / Sketch
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Rebrand to meet the demands of the digital age. Address concerns of C-Suite executives wanting to retain the iconic red cube that would showcase the legacy and tradition of the company.
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Redesign and refresh the mark + logotype that will retain the iconic red cube.
Main mark lock-up must be easy to use and applicable on products for both print and digital. The mark lock-up can get small as ¼” inch on products.
How do you modernize an established brand to be more digitally relevant?
McGraw-Hill, well-known for being a leader in educational content, is a learning science company, that provides customized educational content, software, and services for pre-K through postgraduate education. This established brand with a legacy for quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice.
In an effort to keep pace with a growing demand for classroom technology, McGraw-Hill Education has been transitioning from a traditional publisher to a provider of digital content and solutions. Our group was tasked with developing product brand messaging to assist in the organization’s transformation.
